Ismael Ford | Copywriter

Visa

4.7 billion people worldwide tuned into the Beijing Olympics. We wanted to salute all the athletes and celebrate the true spirit of the Games. The campaign invited fans to become part of the Games and helped the "Go World" advertising achieve the highest awareness score (87%) of any Olympic sponsor.

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Honda - video, digital, print

Online launch spot for the all-new Civic Hybrid.

Interactive pinball game that showcases the safety features of the Civic Coupe.

Print ad for the Honda Civic Si.

Teaser ad for the launch of Honda's new truck the Ridgeline.

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TV Commercials

Walmart - Ripple Effect

Walk with Kobe

Christian Mingle

Spectrum - Tamera Mowry-Housley

Lexus

Lexus ads toward the lesbian, gay, bisexual and transgender (LGBT) community in honor of Pride month.

Game Show Network - Promo, print, app, mailer

Print ad for the Newlywed Game with new host Sherri Shepherd.

Custom mailer with a Deal or No Deal DVD game. The mailer also had information on upcoming GSN shows.

Facebook app for Jerry Springer's show Baggage.

Family Feud on-air promo

1 vs 100 on-air promo

On-air promo for Jerry Springer's show Baggage

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NBCUniversal

We rebranded and designed NBCUniversal's Talent Infusion Programs (TIPS) website. The site showcases NBCUniversal's diverse talent and offers information on programs for actors, writers, comedians and directors.

Infiniti

Top: Magazine ad for the launch of the Infiniti EX.

Bottom: Brochure mailers for the launch of the Infiniti EX and G37 Coupe.

Activision - Call of Duty Black Ops II

To build excitement for the Call of Duty: Black Ops II release, we developed a robust email campaign to let players know about the new plot, weapons and skill-based matchmaking.

Eager fans flocked to more than 16,000 midnight openings at shops around the world and helped Call of Duty: Black Ops II gross over $500 million within 24 hours of going on sale.

Cambodia

Known for its deep spirituality, inspiring architecture and warm, welcoming people, Cambodia is the ideal destination for those seeking a vacation for their soul.

Headline: Return with an ancient point of view.

Headline: Here, dawn begins at 1120 AD.

Black Cowboy Heritage Museum

The Black Cowboy Heritage Museum tells the fascinating and largely forgotten history of African Americans who helped shape the West.

Headline: History books can show you how the West was won. We, on the other hand, can show you what was lost.

Headline: Over a century ago, black cowboys bravely persevered as far west as Arizona and Nevada. Sadly, they were never seen as far west as Hollywood.

Headline: Western enthusiasts will tell you there isn't any barrier they haven't seen the American cowboy break through. Our cowboys can think of one.

Nissan Cube - Launch Pop-Up Mailer

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Hotel Maya

Hotel Maya offers guests a unique fusion of Latin American and Southern Californian styles. We positioned the hotel as a local exotic escape and created a character called the Little Mayan to be their goodwill ambassador. He promotes Hotel Maya across all media and has his own clothing and merchandise line.

Newport Beach Police Department

Property crime accounts for 96% of crimes in Newport Beach, California. The majority of thefts in the city are of high-end designer purses.

To educate residents about the importance of securing their valuables, we developed "The Stolen Collection" campaign. The campaign featured male models posing as crooks with stolen designer items. Following the campaign launch, property crime was down to its lowest point in 35 years.

The campaign won the 2015 Golden Hub of Innovation Award for reducing crime and saving over $2,000,000 in taxpayer dollars.

Los Angeles Times expanded coverage.

The Stolen Collection microsite.

Proterra

Proterra builds the world's most advanced transit bus. We designed and developed their new website to showcase their revolutionary, all-electric, zero-emissions bus. The rebranding also included print, digital, collateral and trade show displays.

Little Sheep

Little Sheep International is a franchise with over 400 restaurants in China that specializes in hot pot restaurants. We completely rebranded their website, print and social media for the American and Canadian market.